The consistency of this ad is that all of the letters are all in big bold print throughout the ad. As you can that the contrast of this ad is dark to light. Because it has the darker colors in the lighter part of the ad and the lighter letters on the darker part of the ad. The alignment of this is all of the words are lined up together right under eachother. the proximity is when the mitsubushi sign is small in the right corner represting the company and the car.
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